Invoice ready
KKavin Studios
INV-1042.pdfHi Asha, your invoice INV-1042 for ₹4,720 is ready.9:41 am
Sent from your billing software through the API
Official WhatsApp Business API platform
WhatsApp for your business, without the middleman’s cut.
Campaigns, a shared inbox and chatbot flows on your own WhatsApp number, through the official WhatsApp Business API. Meta bills you directly for the messages — we never touch that money, and never add a markup.
No card needed. Your number, your Meta account, yours to take elsewhere.
VartaAPI (Varta API) is official WhatsApp Business Platform access.
Your number and your Meta account stay yours.
Inbox Search ⌘KRangrez Apparel · demo
AllUnreadMine
PPriya Sharma● Online
Reply window open · 23 h leftHi! I'd like to know more about your products.11:24
Sure! I can help you with that. Which product are you interested in? 😊11:24 ✓✓
Do you have this in size M?11:25
Classic Cotton Tee₹799View product11:25 ✓✓
Yes! It's available in size M. Shall I place an order for you?11:26 ✓✓
Direct Meta billingYou pay Meta directly. No wallet.
Your number stays yoursYou hold the PIN. Move it any day.
No message markupExactly Meta's rate, nothing added.
Built for Indian businessesRupee pricing, GST invoices.
Everything you need
Powerful features, simpler growth.
Not a chat widget bolted onto a website. The official API, your own number, and the tools around it that a business actually needs.
Shared inbox
Assign, reply and resolve together.
All conversations12Assigned to you3PPriya Sharma2mRRohit Mehta12mCampaigns
Broadcast, then see who read and replied.
Festive offerSentDelivered96%Read71%Replied9%Chatbot flows
Answer while you’re closed.
Message arrivesButtonsSalesSupportTemplates
29 ready-made, written to Meta’s rules.
order_updateApprovedpayment_reminderApproveddocument_shareApprovedfeedback_requestApprovedCRM & pipeline
Every enquiry, followed to a sale.
New leads120Contacted86Interested42Won28API & webhooks
Send invoices straight from your software.
cURLNode.jsPythoncurl -X POST \
api.vartaapi.com/v1/messages \
-H "Authorization: Bearer $KEY" \
-d '{"to":"919876543210",
"template":{"name":
"payment_reminder",
"language":"en_US"}}'Why this is cheaper
Most platforms resell you messages. We’re not allowed to.
Meta licenses two kinds of company. The difference decides who your money goes to, and almost nobody explains it on their pricing page.
Solution Partner
They buy messages and sell them on
- Meta bills them. They bill you, at their own rate.
- The margin on every message is theirs, and you can’t see it.
- You top up a prepaid wallet before you can send.
- Leaving means untangling your number from their billing.
Tech Provider — us
Meta bills you, and we never see it
- ✓Your card is attached to your WhatsApp account.
- ✓You pay Meta’s published rate — no markup, because we can’t add one.
- ✓No wallet to top up. Your plan is the whole of what you pay us.
- ✓You hold your number’s PIN, so you can move it any day you like.
What a month actually costs2,000 marketing messagesA reseller charges you for the same messages at their rate, and keeps the difference. We are a Meta Tech Provider— we are not allowed to, and we don’t want to.
Meta — billed to your card, direct₹1,720
Our markup on those messages₹0
VartaAPI — the Orbit plan₹2,499
You pay us, and only this₹2,499
Hi, do you shoot weddings in March?
Hello! Yes — March dates are open. What would you like to know?
Packages & pricing
Packages & pricing
Wedding coverage starts at ₹25,000 for a full day, two photographers. Shall I have Ritu call you tomorrow?
Yes please
How it goes live
Connected this afternoon, answering tonight.
- Connect your numberSign in with Facebook and pick your WhatsApp Business number. No tokens to copy, no forms to email anyone.
- Pick a template, change the words29 are already written to Meta’s rules. Submit and they usually come back approved within minutes.
- Build the flow that answers for youTwo buttons and a reply is enough to start. Press Test and watch it run before a customer ever sees it.
- Hand the inbox to your teamInvite them, assign chats, and nobody is left guessing whether somebody already replied.
Create your free account No card needed
Built once, answers forever
Pick a business.
Watch what it sends.
Every one of these is a flow you drag together in an afternoon, and it keeps running while you’re closed. The phone shows exactly what your customer receives.
Tomorrow's bookingBooking software posts it
sentAppointment reminderSend template
Coming tomorrow?Confirm · Reschedule
doneMark confirmedUpdate the contact
Hand to receptionAssign the chat
1414ConfirmRescheduleFourteen reminders went out as the bookings came in. Nobody typed anything, and the two that asked to move are already with reception.
Hi Neha, this is a reminder of your appointment tomorrow at 11:00 am.
Coming tomorrow?
Confirm
Reschedule
Confirm
What your customers receive
The messages businesses send every day.
Examples of what Indian businesses put on WhatsApp: bills, reminders, updates and replies. Offers go only to people who agreed to receive them.
Payment reminder
SSunrise Clinic
Hi Asha, ₹4,720 is due on 12 October. You can pay in one tap.9:41 amPay now
A scheduled campaign or a flow
Appointment reminder
SSunrise Clinic
Your appointment is tomorrow at 11:30 am. Shall we keep it?9:41 amConfirmReschedule
A flow that waits for the button
Order shipped
RRizq Artisanal
Good news! Order #2381 has shipped. It should reach you by Friday.9:41 amTrack order
Triggered by your shop or software
Enquiry follow-up
KKavin Studios
Thanks for your enquiry! Would you like a call from us today?9:41 amYes, call meLater
Answers the moment a lead arrives
Feedback request
SSunrise Clinic
How was your visit today? Reply with a number from 1 to 5.9:41 am
A flow, a day after the visit
Login code
YYour app
482 916 is your verification code. It expires in 10 minutes.9:41 amCopy code
From your own app, through the API
Festival offer
RRizq Artisanal
Diwali offer: 15% off hampers till Sunday. Reply STOP to opt out.9:41 amShop now
A campaign, only to people who opted in
Calculate your cost
Know your message costs upfront.
See exactly what you’ll pay. Meta bills you directly for messages, and we charge a simple platform fee — two separate bills, nothing hidden inside either.
Meta bills you directlyMessage charges go on your own card, at Meta’s published rate. VartaAPI charges only the plan.
Message typeYour VartaAPI plan
10,000messages
Meta charge₹8,631₹0.8631 per message
VartaAPI plan fee₹999Comet plan · per month
Total (estimated)₹9,630Before GST. Meta’s rates as of October 2026.
Get started in minutes
From signup to sending in three simple steps.
Pricing
One subscription. Seats and scale — nothing per message.
Every plan has the whole platform in it. Prices are in rupees and exclude GST, which is added at 18% when you pay. Meta bills messages separately, directly to you.
Free
Your own number, a shared inbox, templates and campaigns.
₹0
No card needed
Start free1 user (owner only)
- ✓Official WhatsApp Business APIYour own number on Meta's official API, connected in a few minutes through Meta's own sign-up window. No unofficial workarounds, and no setup fee.
- ✓Shared team inboxEvery WhatsApp chat in one place, live. Filter by mine, unassigned, waiting, snoozed and closed.
- ✓Saved repliesType / in the reply box to drop in an answer you have saved, instead of typing it again.
- ✓Template builderWrite templates and send them to Meta for approval: text, image, video, document or location headers, buttons, carousels, limited-time offers and one-time passcodes, in 15 languages.
- ✓Media library, 500 MBStore the images, videos and PDFs you use in templates and campaigns.
- ✓Campaigns, now or scheduledSend an approved template to many customers at once, straight away or at a date and time you pick.
- ✓Per-recipient reportFor every person: sent, delivered, read, replied, tapped a button, or failed and why. Download it as CSV.
- ✓Unlimited contactsStore as many customers as you like. You pay Meta only for the messages you send.
- ✓Support replies within 2 working daysHow quickly our team answers a support request on working days.
Meta’s message rates, paid to MetaMarketing₹0.8631Utility₹0.115Authentication₹0.115Replies₹0.115First 1,000 replies a month free. Same on every plan: we add nothing.
Comet
For a small team answering together.
₹999/month
Billed monthly
Choose Comet1 owner + 2 team members
Everything in Free, plus:
- ✓Extra team members, ₹750 each a monthAdd seats on top of your plan whenever you need them, on any paid plan.
- ✓Audience segmentsSend to customers by tags and custom fields, such as 'tag is VIP and city is Pune'.
- ✓Tags and custom fieldsLabel customers with tags and keep your own fields on each, such as city or order value. No limit on how many.
- ✓Import and export by CSVBring in up to 10,000 contacts at a time from a spreadsheet, and download your contacts and leads.
- ✓Sales pipeline with tasksMove leads through your own stages, keep a history on each, and set follow-up tasks. New chats can become leads automatically.
- ✓Chatbot flow builderDrag-and-drop flows that ask questions, show buttons and lists, send media and templates, tag customers, wait, branch, call another app, or hand over to a person.
- ✓Keyword and welcome triggersStart a flow when a message contains a word you choose, or when someone writes to you for the first time.
Meta’s message rates, paid to MetaMarketing₹0.8631Utility₹0.115Authentication₹0.115Replies₹0.115First 1,000 replies a month free. Same on every plan: we add nothing.
Most chosen
Orbit
For a business connecting its own software.
₹2,499/month
Billed monthly
Choose Orbit1 owner + 5 team members
Everything in Comet, plus:
- ✓Developer API and keysSend text, templates, one-time passcodes, documents, images and video from your own software, and read contacts and templates. Up to 60 sends a minute per key.
- ✓Support replies within 1 working dayHow quickly our team answers a support request on working days.
Meta’s message rates, paid to MetaMarketing₹0.8631Utility₹0.115Authentication₹0.115Replies₹0.115First 1,000 replies a month free. Same on every plan: we add nothing.
Nova
For larger operations and their own software.
₹4,999/month
Billed monthly
Choose Nova1 owner + 9 team members
Everything in Orbit, plus:
- ✓Outgoing webhooks, with retriesWe tell your software the moment a message arrives or its status changes, signed so you can trust it, and try again up to 4 times over 30 minutes if your server is down.
- ✓Support replies within 4 working hoursHow quickly our team answers a support request on working days.
Meta’s message rates, paid to MetaMarketing₹0.8631Utility₹0.115Authentication₹0.115Replies₹0.115First 1,000 replies a month free. Same on every plan: we add nothing.
Ready to get started?
Your number. Your Meta account. Your customers.
Start on the free plan today and connect a real WhatsApp number in an afternoon. Nothing to cancel if you change your mind.
No card neededSet up in an afternoonYour number stays yours